Saturday, September 5, 2009

Froot Loops for Smart People Making Smart Choices

A food industry group is putting a "smart choice" label on foods like Froot Loops.

I'm speechless.

Some random quotes from the NYTimes article:

[T]he program’s criteria were based on government dietary guidelines and widely accepted nutritional standards.

“Froot Loops is an excellent source of many essential vitamins and minerals and it is also a good source of fiber with only 12 grams of sugar."

“small amounts of sugar” added to nutrient-dense foods like breakfast cereals can make them taste better. That, in theory, will encourage people to eat more of them, which would increase the nutrients in their diet.

One more reason to be suspicious of all government nutritional standards, and, in many cases, nutritionists.

1 comment:

constant gina said...

yeah...I was one of those kids in their briefs on Saturday morning with a box of Fruit Loops...